Tchibo – From coffee mail order company to retail giant

Coffee delivered by the postman to the customer’s home, and at a lower price than the competition in the shop – that was Max Herz’s idea. And it went down well with the customers. When he opened the first branches in 1955, they were also a big hit. Speciality coffee shops, typically serving coffee at a bar table. Even young people can afford a cup of Goldmocca for 20 pfennigs. Today, the Hamburg coffee roaster and trading giant stands for “luxury light” with its colourful assortment of goods and weekly changing themes. Curiosity and the desire for surprises, but also the promise of “good and cheap” attract shoppers to the branches week after week.

Thursday, 13 April 2017 at 06:35 on NDR

Broadcast date:12. April 2017 um 21:00 Uhr im NDR
Length:45 Min.
Written and directed by:Dagmar Wittmers
Camera:Thomas Frischhut
Editor:Sven Voß
Editorial advisor:Silvia Gutmann, NDR
Production:Kerstin Peterssen
Line producer:Anke Meyer
Producer:Brigitta Schübeler
Executive producer:Hartmut Klenke
Filming location:Hamburg